Pssst… We’re Fomenting Revolt In The USA

We’re all squirrelling away here in Toronto in the longest, coldest winter ever, thinking about warm Houston. We’re prepping for our world premiere at Worldfest, contacting press in Houston as well as some indie film blogs that have a general readership (check out our first film review here). Who knows when we’ll next get into a film festival and so we want to make sure that we get the most bang for the buck out of this one. In fact, before we accepted the invitation to Houston we had a long discussion amongst the team about what to do: should we wait to hear from the Toronto International Film Festival or another “first tier” festival or accept from Houston. Worldfest is the original indie film fest and have a long list of first feature film alumnae who are very impressive indeed – Ang Lee, Stephen Spielberg, Spike Lee, the Coen Brothers, to name a few. But they’re considered a “second tier” festival and, of course, everyone wants to go to Cannes or Sundance or Toronto or SXSW – the big ones. However, we decided that we would be foolish to turn down an invite in order to wait for one that won’t notify accepted films for six months and is unlikely to happen. We’re a small film with no stars and no studio backing, made with credit cards, crowdfunding and lines of credit. Toronto is the launchpad for Oscar season films with major stars. The likelihood of getting into a top tier festival is extremely slim – but they all want the world premiere (or at least continental premiere) so we would have to sit on the film for six months and be unable to show it to anyone. That thought alone was unbearable to us. Nor is getting into a top tier festival the be-all and end-all for a film, particularly small indies. It probably wouldn’t get us distribution (again, films with stars get the majority of distribution deals even at “indie” film fests), though it would probably make it easier to get into other, second tier festivals. It’s a difficult judgment call.

In the end, the “bird in the hand is worth two in the bush” argument prevailed and we’re happy that it did. Our film has a Latino lead and Houston has a large Latino population who are “under-served” in terms of content. How do we know – besides taking a look at TV and film that is being made by the studios, where Latinos generally play gang members or cops who used to be gang members or dishwashers (nothing wrong with dishwashers it’s just that in films they don’t usually get names and have only one line), etc.: the interest that we got right away came from Latino news outlets. Manuel, our star, has already had one interview and there are a couple more major outlets who are interested in the film specifically because it has a Latino lead. Not to put too fine a point on it: that’s one of the reasons we want to make these kinds of movies – because we think movies, a major way that our culture talks to itself about who we are and our values, ought to reflect the way that we actually look and talk and dream. There’s enough movies being made every day with white, male leads who get the skinny, white girl out there. We don’t need to contribute to that, Hollywood (and most indies) have got that base covered.

Back to our preparations for Worldfest we’ve been trying to update our website, to make it more functional and add some pull quotes (nice things people have said about us). We’re getting together some promo postcards and some business cards for when we shmooze and hang out at the festival. And booking our rooms at the Crown Plaza hotel that is the film festival HQ. And now that we have something to talk about (in contrast to the months of picture editing in which there wasn’t much to say) we’re trying to “up” our social media game with the help of Mannal Butt, our enthusiastic intern. Everything seemed to be going according to plan and then we got an email yesterday from the festival that our BluRay DVD hadn’t arrived in Houston. We sent it FedEx and it was supposed to arrive by March 20th! After some panic we finally tracked it down: it was being held at the US border facility because we had failed to fill out a piece of paperwork that we weren’t given and which the Canada Post outlet hadn’t even heard of. We have in fact sent DVDs before without filling out a special form and had no problem. What we’d missed was a declaration that the video we were sending to the USA didn’t contain porn and wasn’t intended to foment an uprising against the government of the United States of America. Seriously. I’m not sure if they’ve heard of the internet or youtube. I mean, does anyone buy porn DVDs anymore?

On the other hand, maybe we are trying to start a revolution. Just a little bit.

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Our Worldfest Press Release

ABNY_Worldfest_Press release

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March 18, 2014 · 12:08 PM

Finished! Big Thanks to Redlab Digital and more.


LOCKED & LOADED! Michael Legedza, Shawn Whitney, Kathryn Palmateer and Jason RIvera. 

I’ve been meaning to summarize our final stages of post-production for the last several weeks and have final set aside the time to do so. When, many moons ago, I last blogged about our struggle to complete post-production, we had just hired Luke Sargent to step in and take over the role of picture editor. This was both an excellent decision – life changing, in fact – and a lesson in expectations, especially when it comes to timelines for lo-fi filmmaking. 

Luke was contracted to work on the edit until the end of October. But when you only have a few days a week to work on something things take longer than expected. He had every right to step back at the end of October – when we barely had a fine cut – and expect either more money or to move on. But he stuck with us right to the end, through colour correction and sound mix. He has been an inspiration to us and a great learning resource. And incredibly supportive – in the last two weeks he picked up the master files and a BluRay master from Redlab Digital (our post-production house) – to cut a trailer for us and to burn us an exhibition screener. Incredible. Besides his commitment, his work and creative contribution have been incredible. I don’t think that any of us believe that we would have a completed film as good as it is without Luke. Many hat tips go his way.

I have to admit that I’m the kind of person who isn’t always great at planning ahead. I focus on the task at hand, work my way through it then move on to stage. As we approached the end of picture edit we knew we were going to have to colour correct the film – we lit with mostly fluorescent bulbs, for instance, which gave everyone a yellow hue. And of course we needed a sound editor and sound mixer – to get the best quality sound and to get an M&E track (music & effects – you need a separate track from the dialogue if you hope to make any foreign sales so that they can dub in the local language).

This was new territory for me. I have no experience with this aspect of the post-production process and have never dealt with a post-house. I met with one facility and they talked about giving us a great deal and coming in as executive producers in return for an equity stake in the production – then they backtracked a few days later and gave us a very large quote that was out of our budget. But, even more, we were left with a bad taste in our mouths because they had said one thing and then turned around and done another with no explanation and pretending like nothing had happened. Trust is really important to us. So, I started looking around – sort of a Facebook for film industry types. We’d found some crew on their for the shoot and it had worked out well. We got in contact with a few colourists and even met with a wonderful sound editor and mixer, Anne-Marie Ront. But it was clear that separating all of the elements – when none of us had experience with this stage of post – was going to be too much to deal with.

Again, Luke came to the rescue. He introduced us to Ahmad Ismail at Redlab Digital and Ahmad came through with an excellent overall quote for bespoke completion services. We decided not to try and take the movie to Telefilm and seek finishing funds. We’d already had a bad experience of submitting the unfinished film to a distributor who had been asking to see a rough cut – and then didn’t give us notes, just sent a curt email passing on the film (we were expecting advice, not a sale). Filmmakers: in case you haven’t heard this enough, never send your unfinished film to anyone, no matter how much they ask. So we decided to shoulder the extra debt and finish the film ourselves and do it in a one-stop, high quality facility. And it was well worth it – Redlab organized everything and all we had to do was show up and focus on the movie. And we worked with some excellent people: colourist Andrew Exworth, Sound editor Michael Legedza (who provided full foley and created a whole sound design for us!), and sound mixer Jason Rivera. It made it a painless process and gave us a film that was the best possible end product that it could be. There’s no doubt that helped us get into Worldfest, the Houston International Film Festival.

It’s been a long, challenging process and a steep learning curve for all of us. But we made it through and now we’re ready to embark on the next phase of this journey: festivals (yay, Houston!), sales, and a premiere screening in hometown Toronto. Stay tuned!

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Breaking Post-Production Gridlock To Reach The Promised Land

I think I’m mixing metaphors with that title but you probably get the idea. Suffice to say after a very long journey we’ve finally gotten the film to the rough cut stage and expect to have a fine cut by the end of September (barring a few shots that we need to shoot). Getting to this place has been a long, slow, but very important journey.

The real issue is, as always with the microbudget, a lack of resources. We had an excellent editor, who we were excited to work with but we didn’t have the money to be able to expect that we could dominate his time. That meant waiting for a break in his schedule. But when another film kept coming back for more work, it meant that we kept waiting, always a few weeks away from reaching the front of the queue.

Finally, after about 8 months (time really does fly that fast) we brought on board Jordan Crute, who was completing his year at the Canadian Film Centre. He agreed, gratis, to build us an assembly so that we could already be out of the gate when Greg, our main editor was available. The first thing I ought to say is that the CFC is the gift that keeps on giving. I attended as a feature film program resident back in 2007 and maintain connections with people there. In particular Isabel Gomez-Moriana has been an awesome resource and source of advice and encouragement. I’m not sure we would have made it this far without her.

Jordan somehow squeezed us in between working on a pair of films for the Short Dramatic Film portion of the CFC program – no small feat. By the time May rolled around we felt like we might, just might, be able to reach the deadline for TIFF if Greg were to become available, as he expected. That’s when we launched an IndieGoGo campaign to raise some financing for the post-production costs.

This deserves a post of its own, and we did basically reach our goals – though it wasn’t all in cash but rather a combination of cash and post-production services being provided. We quadrupled the number of fans on our Facebook page to over 500, deepened some of our connections with people in the film industry, and had a great closing party that over 100 people came out to (thanks to Steamwhistle for the free beer and the wine rep for Lula Lounge who gave us a case of wine).

In some ways, I think that the IndieGoGo campaign idea was most important in terms of spurring us to kick the machinery back to life after a long period of dormancy while we waited for the edit. In the lead-up (starting back in February) we hired an intern (Ashley Chiew) to build us a website and create a company logo, and we had a poster design made using When the IndieGoGo campaign kicked off we had two more awesome social media interns really carry the ball in terms of regular postings, updates and some great memes involving cats (kudos to Evan Daurio and to Yamini Coen!). I can’t say enough about the importance of interns for a small production company – from on-set crew to marketing & publicity. We also hired someone through to create a media list for us. For $60 it was worth it, though this got us less publicity than we might have hoped but we did have two articles – one online and one in local media. Indie films raising cash through crowdfunding just isn’t the news novelty item it once was – unless you’re Spike Lee.

The one goal that we didn’t reach was submitting to TIFF. In retrospect we were being utopian thinking that Greg could come off an intense and extended run on another project and then jump onto ours, especially when he had only a short window before another paying gig was coming up. It was with sadness that we decided it made sense to move on to another editor, though Greg had contributed a lot in terms clarifying the kind of movie we were making tonally, corollary films, etc.

Again, Isabel came to the rescue and connected us with a number of CFC editor alumni. Luke Sargent (’11) agreed to come on board as our editor early this month. One of the things he and we agreed to right away – and this is a tip for all you other microbudget filmmakers reading this – was the need for a contract determining a pay schedule and a delivery schedule. Expectations were clear – we all knew by what date he would deliver each cut of the film and he knew how much and when we would pay him. It was more than we originally budgeted but, let me tell you, it was worth it. Even though it cut into our budget for colour correction, etc. it doesn’t matter. You can’t colour correct an un-edited film. Ditto sound mix. But you can take a solid, picture-locked film to Telefilm (if you’re in Canada) or to a distributor and ask for finishing funds as a form of investment in the film.

The lesson here is clear: even if you aren’t paying much try to pay something and get a contractual delivery schedule in return. This creates accountability and clarity for everyone – which is one of the hardest things in general, never mind on a nano-budget project. As an aside, our production team are already clear that on our next film we will hire an editor to cut the film during production so that we can shoot any pick-ups while we have every one together and have an assembly by the end of production, rather than suffering a lengthy wait. This is the norm on a lot of European productions, though I’ve heard it less in North America.

So, here we are! Today we watched the rough cut from end to end for the first time – 14 months after we wrapped shooting (more to come on the editing process as we move forward). As the saying goes, either you have to have money or you have to have time because one buys the other. Still, for the future we have an idea how to keep the post-production process under control, even if we shoot another nano, micro, ultra low or low budget film.

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Indiegogo Sprint to the Finish Line for TIFF!


Well, friends….we. are. close. We are getting ready to show our first feature film to the world….

We need colour correct. We need audio remix. We need a music supervisor.

We are trying to raise the final funds to finish up A Brand New You and we can’t do it without you! We want to raise $12,000 through Indiegogo before the end of the month so we can submit before the TIFF 2013 deadline!

So head on over to our Facebook page and give us a like and share some ABNY love with your contacts. From there, take a little jaunt over to our Indiegogo page, give a little and get a little (some undies perhaps?)

Thanks for supporting ABNY and independent film!


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Murray Meme: Don’t Drink & Circumsize

Murray Meme: Don't Drink & Circumsize

Never shoulda passed out next to a pair of fabric scissors. Just saying…

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February 14, 2013 · 10:48 AM

Pope Murray I

Pope Murray I

Brush your teeth, do your homework and say your prayers and you too could grow up to be pope one day (sorry, not you, girls)

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February 13, 2013 · 10:26 AM